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Roger Clarke's 'What's Google Up To?'

What's Google Really Up To?

Roger Clarke **

Abstract of 8 October 2006

Prepared for an address in ECom-IComp Experts Address Series at the University of Hong Kong, 2 November 2006

© Xamax Consultancy Pty Ltd, 2006

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Building on its search-engine service, Google Inc. has developed additional business lines, generated new forms of revenue-stream, and deployed many experimental new services. The company's innovations have enjoyed varying degrees of success, but they add up to something rather different from the mainstream.

This presentation outlines Google's many lines of intersecting businesses, commencing with the content-discovery cluster, moving onto the content services cluster, and culminating in the the accumulation of data about Google's users. They have considerable economic and legal implications.

The following paper provides further detail on aspects of the presentation:

Clarke R. (2006) 'Google's Gauntlets' Comp. L. & Security Rep. 22, 3 (May-June 2006), preprint at

Previous 'Expert Addresses' for the Uni. of Hong Kong Program

Author Affiliations

Roger Clarke is Principal of Xamax Consultancy Pty Ltd, Canberra. He is also a Visiting Professor in the E-Commerce Programme at the University of Hong Kong, a Visiting Professor in the Baker & McKenzie Cyberspace Law & Policy Centre at the University of N.S.W., and a Visiting Professor in the Department of Computer Science at the Australian National University.

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The content and infrastructure for these community service pages are provided by Roger Clarke through his consultancy company, Xamax.

From the site's beginnings in August 1994 until February 2009, the infrastructure was provided by the Australian National University. During that time, the site accumulated close to 30 million hits. It passed 65 million in early 2021.

Sponsored by the Gallery, Bunhybee Grasslands, the extended Clarke Family, Knights of the Spatchcock and their drummer
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Created: 8 October 2006 - Last Amended: 8 October 2006 by Roger Clarke - Site Last Verified: 15 February 2009
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